As official media partners of INDEX Home, we've been invited behind the scenes with a sneak preview and chat with Tony Crinion, portfolio director of the Middle East Design and Hospitality Week 2019, of which INDEX Home is part of from September 17 to 19 at Dubai World Trade Centre. Here, Tony reveals what to expect from this new interiors exhibition...
What inspired you to introduce INDEX Home as a new consumer-focused segment to INDEX?
INDEX has been serving the GCC market for close to 30 years and almost all the businesses in the UAE interiors world have exhibited or visited INDEX at some point. Brands want more face-to-face interaction with the customers and end users of their products, and this kind of opportunity to display their amazing products. We are in the business of delivering impactful exhibitions that nurture communities of like-minded design-centric people, so INDEX Home was created to help bring together the best interiors companies and lovers of all things interior design.
What can visitors expect from this specialised home-focused event?
INDEX Home will have a compelling array of products, from design concepts and solutions to furniture, home improvement and maintenance offerings, homeware to kitchen and bathroom products. This will be a place for those looking for the latest trends and the best in home products and services. Of course, visitors will also have access to some unbeatable promotional prices and offers at INDEX Home.
What are some trends that guide the purchasing decisions of interiors consumers in the region?
People in the UAE and wider Middle East are ardent followers of international design and fashion trends with a touch of culture-specific aesthetics. Warmer and natural tones are big for homes this year. Pantone’s colour of the year is Living Coral, which "enables connection and intimacy", according to colour experts. Dulux has chosen Spiced Honey as their colour for 2019, which is a warm amber tone. People interested in giving their homes a style upgrade are likely to be considering products that match these current colour trends.
Smart technology for homes and modernised versions of multi-purpose furniture and furnishings are also trending this year. Millennial consumers in particular prefer smart home products. Sustainability is another key consideration, and it is going to get bigger. A Nielsen report indicates that 66% of all consumers are willing to pay more for sustainable brands. Therefore, we can say that being sustainable is stylish and in demand for home interiors.
Why is INDEX Home relevant for UAE residents?
The recent announcement of long-term residence visas in the UAE will likely inspire a rise in interest among the expatriate population here to buy a home instead of renting one. The sentiment attached to a property changes significantly when one owns it. This also impacts how people approach the look and feel created in the house. INDEX Home will offer inspiration for their home interiors and some great deals on home products.
How can visitors attend INDEX Home and the shows under Middle East Design and Hospitality Week?
Visitors can register on the INDEX website to get free tickets for unlimited access to all of the seven events that make up the Middle East Design and Hospitality Week.
To learn more, visit indexexhibition.com.
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