The fourth annual InsideOut Readers’ Choice Awards, in association with 2XL Furniture & Home Decor, recognises and rewards the very best in the business. As it is the only awards in the UAE’s interiors industry that is voted entirely by the readers, it is a most coveted title. This year, more than 25,000 individual votes were cast – almost double the number from last year – for 271 brands and retailers across 13 categories, and it was a hotly-contested race in every one.

 Response on social media and our website was very high with retailers enthusiastically promoting their brands to consumers in a bid to win a prestigious trophy. Indeed, the competition was so fierce that the InsideOut team wanted to acknowledge the top players in every category, which is why we have also commended brands that scored very highly. However, only one brand can claim each top spot and we offer a hearty congratulations to all 13 winners. These favoured retailers were presented with a bespoke trophy – a hand-carved coal sculpture designed and produced by RIZO by Studio Cast Glass – at a special evening honouring the top seeds in each category on October 30th.

Discover the winners below...

Best for Paint


For the second consecutive year, Jotun (pictured above) ticks the box for customers looking for colour. With multiple branches across the Middle East, this Norwegian paint company has proven itself to be the most popular source for colour inspiration in the region. A brand that takes colour trends very seriously, Jotun offers a rousing range of shades for your interiors and gardens.

Highly commended:

MAS Paints

Benjamin Moore

Best for Flooring 

Kährs by Nordic Homeworx

Winning the Best for Flooring title for the third year in a row, Kährs by Nordic Homeworx is a proven frontrunner in the industry. Remaining the go-to name for gorgeous natural wood flooring in the UAE, their dedication to customer care and quality products make them this year’s winner. ӓ

Highly commended:

RAK Ceramics


Best for Art & Objets

An Yahh!! Art

Already a popular name in the Indian market for contemporary art, An Yahh!! Art opened their first UAE branch in Dubai in 2017. Showcasing a diverse selection of contemporary works by emerging Indian artists, they’ve quickly established themselves in the Emirates as a quality brand for the acquisition of affordable art and collectibles, as well as working with clients to commission customised work.

Highly commended:

Bits & Pieces

Four Seasons Ramesh Gallery

Best for Bathrooms & Fittings 

Bagno Design

Two-time previous winners in this category, Bagno Design is a London-based brand providing high-quality fixtures and fittings, from washbasins and bathroom accessories to whirlpools and steam rooms. Whether you’re looking for a timeless classic or something contemporary, they remain a favourite with style-savvy homeowners seeking to create their dream bathroom.

Highly commended:



Best for Home Accessories

Jashanmal Home

With a brand name stretching back 98 years, Jashanmal Home Store houses close to 100 brands across 14 branches in the GCC. Offering high-quality, world-class products at a great value, their fine tableware, premium cookware and luxurious linen adorn many homes across the region. Jashanmal Home is well known in the UAE for its wide range of dining collections, and for being stockists of quality design brands, from Royal Albert to Bugatti.

Highly commended:

2XL Furniture & Home Décor


Best for Kitchens  


A household name, customers return to this Swedish brand time and time again when seeking out affordable yet stylish home solutions. Their range of kitchen units Ω easy to install, versatile and space-saving Ω instantly spruce up expat homes while maintaining excellent price points, keeping them in the top spot for kitchens this year.

Highly commended:



Best for Soft Furnishings 


Opening in the UAE in 1979, Sedar has since expanded across the Middle East, making its name with an impressive range of draperies, curtains and pillows. Gathering together top brands to provide the highest quality of textiles to their customers, they claim this year’s spot as Best for Soft Furnishings.  

Highly commended:

York Furnishing Fabrics

From Jaipur With Love

Best for Home Appliances


This German company has been in the UAE for more than 15 years, going from strength to strength as a retailer of appliances in the region. A favourite for customers seeking out the perfect hobs, ovens, microwaves and kitchen cooktops, they pride themselves on being at the cutting edge of home appliance technology, offering the best in innovative kitchen gadgets.  

Highly commended:

Jashanmal Home     

Better Life

Best for Lighting

Huda Lighting

Maintaining their spot since they were crowned Best for Lighting in 2017, Huda Lighting supplies end users and interior designers with stylish lighting solutions via their stores in Dubai and Abu Dhabi. Lebanese in origin, the brand works with leading manufacturers to produce the best range of products for customers, making them a main player in both retail and project supply in the Middle East. 

Highly commended:

Four Seasons Ramesh Gallery

LED World

Best Outdoor Store

Danube Home

Boasting an extensive collection of al fresco furniture solutions for gardens, pools and balconies, Danube Home takes the title of Best Outdoor Store for the second consecutive year. Offering both the basic garden essentials and the key finishing touches, their versatile range of accents Ω including fountains, decorative accessories and outdoor lighting Ω once again won over InsideOut voters.

Highly commended:

Dubai Garden Centre

Al-Futtaim ACE

Best Home Store

2XL furniture & home decor

A previous winner in the Best for Home Accessories category, 2XL Funiture & Home Decor this year takes the Best Home Store title with its offering of luxe-style products Ω from furniture to ornamental accents Ω across nine regional showrooms. Founded in 2000, it has since become a firm favourite with UAE shoppers.

Highly commended:

THE One        


Best Luxury Home Store


Once again voters have selected this 2016 and 2017 winner as their pick for the UAE’s Best Luxury Home Store. Operating in the Emirates for 50 years, the company has a long-established history of bringing luxury décor to both local and expat homes with a range of sleek furnishings and accessories. From the contemporary to the traditional, their products include quality global brands such as Bernhardt, Lexington and Mariner.

Highly commended:

Ethan Allen

Marina Home

Best Newcomer


Opening towards the end of 2017, IV (Four) is a captivating new showroom in d3 founded by Four Seasons Ramesh Gallery’s Neel Shukla. Displaying exclusive pieces by talented designers and craftsmen, as well as stocking the iconic home décor of major designers such as Jonathan Adler and Rene Cazares, it has quickly established itself as a key player in Dubai’s home retail scene.

Highly commended:



Watch this space for coverage of the awards ceremony and galleries from the event coming soon.