Why ultra violet? More than just a trend, the shade chosen by Pantone's global experts is a reflection of what society needs and an authoritative influence on both fashion and interiors. Leatrice Eiseman, executive director of the Pantone Color Institute, says we are living in a time of inventiveness and imagination, which is intrinsic to ultra violet.
Into the cosmos The blue tones of ultra violet are suggestive of the mysteries of the universe and the discoveries that await us in space, pointing to unlimited possibilities and inviting visionary thinking. If you have a curious or spiritual nature an enigmatic palette of dark purple and moody blue at home can work well with these character traits.
Sweet violets Millennial pink will continue to be a popular trend in 2018, however this year we will also see it mature and blend with purple to create a brighter shade of violet. If you want to encourage creativity and productivity at home, bring this colour into communal areas like the living room with prominent flashes on curtains or upholstery.
Mix it up Colour block with red, green or blue to complement ultraviolet, while soft materials such as velvet enhance the sumptuous, luxurious qualities associated with a rich colour like purple.