21 Nov 2017Last updated

Design Insights

InsideOut Readers’ Choice Awards 2017 winners revealed

We asked UAE consumers to pick their favourite interiors brands and here are the results

Added 09:00 | November 15, 2017


What a month it has been! The third annual InsideOut Readers’ Choice Awards, in association with 2XL Furniture & Home Decor, recognises and rewards the very best in the business. As it is the only awards in the UAE’s interiors industry that’s voted entirely by the readers acknowledging their favourite brands, it is a most coveted title. This year, more than 15,000 individual votes were cast for 267 brands and retailers across 12 categories, and it was a competitive race in every one.

Response on social media and our website was very high with retailers enthusiastically promoting their brands to consumers in a bid to win a prestigious trophy. Indeed, the competition was so fierce that the InsideOut team wanted to acknowledge the top players in every category, which is why we have also commended brands that scored very highly. However, only one brand can claim each top spot and we offer a hearty congratulations to all 12 winners – revealed in the following pages. These favoured retailers will be presented with a bespoke trophy – a stunning wood carving designed by Nisrine El Lababidi of Harf Noon Design Studio – at a special evening honouring the top seeds in each category.

Best Newcomer

Maisons Du Monde

As we introduce this new category for the 2017 edition of the awards, we welcome the winning brand Maisons Du Monde to the region, which opened its first UAE store in Dubai’s Mirdif City Centre mall just a few months ago. Shoppers have already come to love the French brand’s home accessories in the latest trends.

Highly commended:

  • Urban Nest
  • White Moss


Best For Paint


Paint is an easy way to update your home and Jotun has taken the top spot as the voters’ favourite brand for the job. With multiple branches across the Middle East, the Norwegian company has long established itself as a popular source for paint in the region, well-loved for its decorative finishes and trending colours for interiors and gardens.

Highly commended:

  • Caparol
  • Dulux


Best For Outdoor Living

Danube Home 

Regional brand Danube Home picks up the Outdoor Living award, winning over voters with its extensive collection of al fresco furniture solutions for gardens, pools and balconies, plus a range of versatile accents including fountains, lights, ornaments and accessories.

Highly commended:

  • Rattan House
  • Dasher Design


Best For Flooring

Kährs By Nordic Homeworx 

The 2016 title holder has cemented its reputation as a go-to source for beautiful natural wood flooring in Dubai, winning for the second year running. For over a decade, the company has been the exclusive UAE distributor of Kährs, one of the world’s oldest manufacturers of wood floors, known for its innovative manufacturing and longstanding Swedish heritage.

Highly commended:

  • Floors & Decks
  • RAK Ceramics


Best For Bathrooms

Sara Group

Recognised by readers as a leading representative of luxury bathroom products, SARA Group brings renowned European brands like Villeroy & Boch and Grohe to the region. Now in its 50th year, the distributor has a number of showrooms across the Middle East, partnering with over 130 firms from the world of ceramics, chinaware and glassware.

Highly commended:

  • Bagno Design
  • Kohler


Best For Kitchens


Loved for its affordable home solutions, the Swedish giant is a great option for expats who want to renovate their kitchen while residing away from home without investing too much. IKEA offers a wide range of versatile, space-saving, customisable kitchen units and accessories in contemporary designs.

Highly commended:

  • SieMatic Studio, Mas Al Gurg
  • Hacker


Best For Home Accessories

2XL Furniture & Home Décor

Since 2000, this homegrown company has brought a touch of je ne sais quoi to our interior schemes, with a range of luxe-looking furniture and accessories, wall art, linens, tableware and gift ideas. 2XL Furniture & Home Décor prides itself on bringing a refined French palette to its nine regional showrooms, with a look that is regal and sophisticated.

Highly commended:

  • Villeroy & Boch
  • Zara Home


Best For Art & Objets

Bits & Pieces

With a new branch in Dubai’s City Walk opening earlier this year, the homegrown brand from Abu Dhabi has reached a wider audience who has shown its appreciation for its beautiful designer accessories, from decorative vases to statement tabletop items, crowning it the winner of this competitive category.

Highly commended:

  • Four Seasons Ramesh Gallery
  • The Formworks Art Gallery


Best For Lighting

Huda Lighting

Known for its beautiful and creative lighting pieces, Huda Lighting has been a main player in both retail and project supply in the Middle East since its inception in Beirut seven years ago. With stores in Abu Dhabi and Dubai, the company provides regional homeowners and interior designers with complete lighting solutions and trend-setting ideas from leading lighting manufacturers.

Highly commended:

  • Four Seasons Ramesh Gallery
  • LED World


Best For Soft Furnishings

Designers Guild

Bringing a splash of colour into our homes, the iconic British brand Designers Guild is well loved for its high-quality fabrics and wallpapers in bright, bold prints and trending motifs. Since 1970, siblings Tricia Guild and Simon Jeffreys have forged a global reputation for the company, which is exclusively distributed in Dubai by Maison D’art.

Highly commended:

  • From Jaipur With love
  • Harlequin


Best Luxury Home Store


The UAE’s most discerning shoppers have championed Interiors as their favourite destination for high-quality home furnishings for the second year running. For over four decades, Interiors has been adding a luxurious edge to regional homes with a stunning range of both traditional and contemporary furniture from global brands including Bernhardt, Calvin Klein and Mariner.

Highly commended:

  • Bloomingdale’s Home
  • Nakkash Gallery


Best Home Store


Respected for its charitable and social contributions, THE One has also become a firm favourite with shoppers wanting fashionable pieces at great prices, with the brand producing seasonal collections of in-house designed furniture and accessories on a regular basis, making home updates easy.

Highly commended:

  • 2XL Furniture & Home Décor
  • Home Centre